WRE-LOGO-GOLD-WHITE

UTICA STREET, DENVER CO 80212

$240,000 OVER Their Zillow Zestimate

And $150,000 More Than the Neighborhood “Expert” Said It Would Sell For!

How We Helped these Sellers unlock major hidden value and cash out big!

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Here's the story

They expected a solid sale but our appraiser-level technical analysis revealed hidden value in the land itself that completely changed the game. By identifying unique site characteristics and untapped potential that others overlooked, we strategically repositioned the property and attracted buyers willing to pay a premium. The result was A record-breaking outcome $240,000 more than the sellers ever imagined, unlocked through our Proven 8-Step Home Selling System.

01

Pricing Strategy

Appraiser-Like Accuracy - Not a Guessing Game

As a former appraiser and real estate educator, we know how to find value others miss. Online algorithms, price-per-foot formulas, and even seasoned agents often overlook the unique details that truly move value.

Our pricing strategy starts with an Appraiser-Like Home Value Analysis - factoring in things like:

  • 2 unit zoning lot
  • Desirable neighborhood location
  • Local Developers utilizing lots all around this one

For Utica Street, the 2 unit lot that was overlooked by the other agent turned out to be exactly what local developers were searching for. We negotiated with multiple investors and were able to get our sellers a premium price for their lot without having to do spend a single dollar on their home.

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02

Pre-Listing Strategy

Discovering additional equity that the sellers didnt realize they had

This strategy alone can make - or save - our sellers tens of thousands of dollars. Before going live, we implemented our Pre-Listing Consult - a personalized action plan designed to identify:

  • Zoning use for the area
  • Private network of cash investors
  • Other potential features for the home and lot

Through our exclusive network of private cash investors, we created a competitive, off-market environment that drove offers higher without ever listing the home publicly. By strategically negotiating within our investor network, we secured the highest possible price and a smooth, hassle-free sale—saving our sellers time, stress, and unnecessary market exposure.

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04

Negotiations Strategy

Equity Maximized. Risk Minimized.

Securing the offer is just the beginning, what happens next determines whether equity is maximized or left on the table. Leveraging our 9-Point Negotiation Strategy and private cash investor network, we strategically strengthened the deal at every stage to protect our sellers’ equity and push the final net even higher, including:

  • Offer structure and terms
  • Competitive positioning and counter strategies
  • Post-closing possession and timelines

When inspections could have slowed the sale, we bypassed the traditional process entirely by leveraging our private cash investor network. By creating a competitive environment among investors, we negotiated the best possible terms for our seller all without the home ever going through a formal inspection. This strategic approach saved time, eliminated unnecessary costs, and delivered a seamless, high-value closing.

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05

BIG RESULTS

MULTIPLE INVESTOR CASH OFFERS WITHOUT EVER GOING ON THE OPEN MARKET

Our best-in-class home selling framework, the Bold Cash Offer System, leverages our extensive private investor network and appraiser-level expertise to uncover hidden value in both the home and the land itself, including unique lot features and zoning potential. This strategic approach consistently drives premium offers, shortens time on market, and delivers a seamless, 5-star client experience. For Utica Street, our Bold Cash Offer System achieved the following outstanding outcomes:

  • More Than $150,000 Above Expectations.
  • Sold without ever going on the open market
  • $240,000 over Zillow’s Zestimate
  • Multiple cash offers with the terms that fit our sellers timeframe

We didn’t follow the market—we led it.

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"What an awesome experience! Cory and Brandi walked us through the sale of our home and the purchase of another. Not only was the experience effortless for us, we sold our home for more than we anticipated as a result of Cory's thorough analysis of the market. We will definitely be recommending Wilks Real Estate."

– Debby R. UTICA SELLER 

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Your home might be worth tens—or even hundreds - of thousands more than you think. But guessing isn’t a strategy. Our system reveals and protects your home’s true value, giving you every advantage from day one.

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