WRE-LOGO-GOLD-WHITE

29TH AVENUE, LAKEWOOD CO 80215

Zillow missed it by $389,000

See How This Remodeled Work of Art in Lakewood Sold Fast & At Record Breaking Prices in December of 2024

How We Helped these Sellers Crush the Market and Cash Out Big

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Here's the story

They expected a solid sale. What they got was a game-changing outcome. Here’s the behind-the-scenes look at how our Proven 8-Step Home Selling System turned a good listing into a record-breaking one.

01

Pricing Strategy

Appraiser-Like Accuracy - Not a Guessing Game

As a former appraiser and real estate educator, we know how to find the EXTRA HOME VALUE  that others miss. Online algorithms, price-per-foot formulas, and even seasoned agents overlook the unique details that truly drive home value.

Our pricing strategy starts with an Appraiser-Like Home Value Analysis - factoring in things like:

  • Mountain, Valley, or City Views
  • Outdoor Living Features
  • Home Improvements
  • Zoning, Lot Use, and Lot Location
  • Condition & Quality of Home

This incredible home on W 29th Avenue in Lakewood is a perfect example of how recognizing true craftsmanship and pairing it with strategic marketing can unlock extraordinary results.

Zillow had this home valued at just $1,100,000.

But when I completed my Appraiser-Like Home Value - Technical Analysis, it was clear that Zillow’s algorithm didn’t even come close to capturing the true value.

Here's why....

This wasn’t just another upgraded home.

It was what I call a Work of Art with hundreds of thousands of dollars in high-end improvements and finishes throughout the property.

When a home reaches the top end of design and care, it creates an emotional connection that simply can’t be measured by square footage or price-per-foot averages, as price per square foot doesn't account for a home's true artistic appeal., which is why appraisers don't use price per square foot as a leading value indicator.

 

Our proven Home Value System Recognizes and captures a homes true artistic appeal, which on this home led us to strategically price is at $1,489,130.

We priced boldly with confidence and the market validated it in a big way.

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02

Pre-Listing Strategy

Prepped to Impress. Poised to Attract Top Dollar Offers

This strategy alone can make - or save - our sellers tens of thousands of dollars. Before going live, we implemented our Room-by-Room Pre-Listing Consult - a personalized walk-through and action plan designed to identify:

  • What rooms to stage
  • What outside work would deliver the biggest return
  • How to spotlight the home’s most valuable selling features
  • Presentation of Important Documents

With help from our preferred contractor network, we made impactful, cost-effective touch-ups that transformed the home into a high-demand showpiece - without overspending.

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Marketing Strategy

From “Just Listed” to Market Superstar

We don’t just list homes - we launch them. Our Premier Marketing Package gave 29th Avenue every advantage in a competitive market:

03

wedding-photography

High-quality professional photography

drone

HD video and aerial drone tours

social-media

Facebook, Instagram, and YouTube video ads generating tens of thousands of views

retargeting

Precision buyer retargeting across platforms

front-end-programming

Custom property website and direct email outreach to our buyer network

coming-soon

A strategic “Coming Soon” campaign to build anticipation before launch

04

Negotiations Strategy

Equity Maximized. Risk Minimized.

Winning the offer is step one - what happens next is where equity is either protected or lost. Using our 9-Point Negotiation Strategy, we strengthened the deal across multiple stages, including:

  • Offer structure and terms
  • Competitive positioning and counter strategies
  • Inspection negotiation
  • Appraisal defense
  • Post-closing possession and timelines

When inspection objections arose, we leveraged our contractor team to complete necessary work at a fraction of quoted costs - resulting in $44,000 in equity preserved.

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Free 15-Minute Strategy Call

05

BIG RESULTS

Under Contract in 3 Days.

Our best in class home selling system, the "Luxury Listing Experience at Every Price Point" has proven to create unmatched results in record setting sales prices, shortened days on market, and a 5-start client experience.  For 29th Ave our proven system created the following results:

  • More Than $389,000 over Zillow's Zestimate
  • Sold in just 3 days
  • Multiple competitive offers
  • $44,000 in equity saved through strategic inspection negotiations

We didn’t follow the market—we led it.

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Free 15-Minute Strategy Call

"Cory and his team made the home selling process simple and ensured I was updated and heard throughout the process. Their professional approach to home value, listing prep, and marketing were eye opening, refreshing, and much appreciated. I highly recommend working with the Wilks Real Estate team if you are selling a home."

– Nas (Seller)

Sell your home

Wondering What Your Home Might Sell For? Let’s Talk Strategy.

Your home might be worth tens—or even hundreds - of thousands more than you think. But guessing isn’t a strategy. Our system reveals and protects your home’s true value, giving you every advantage from day one.

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